Available now · Based in Ethiopia · Serving US, UK & Australia

Your ads deserve
real returns,
not just clicks.

I build Meta Ads performance systems — not boosted posts. Every campaign is backed by audience research, creative testing, and a funnel built to convert cold traffic into paying customers.

Hire Me on Upwork ↗ View Case Studies ↓
5-star rated · 3 completed projects · Upwork verified
Behailu G. — Meta Ads Specialist
Best Campaign
4.91x
ROAS — Verified
Leads generated
319
at $2.09 avg. CPL
Services I offer
📣 Facebook Ads 📸 Instagram Ads 🎯 Lead Generation 🛒 eCommerce Sales 🔬 A/B Testing 📊 ROAS Optimization
$12.2K
Revenue in 30 days
4.91x
Peak ROAS achieved
319
Leads generated
$2.09
Average cost per lead
Case Studies

Campaigns that actually performed.

Every number below is pulled directly from Meta Ads Manager and Shopify — verified, not estimated.

Case 01 Meta Ads · Shopify

$12.2K in Sales — Built From Zero in 30 Days

An eCommerce brand with zero ad history needed results fast. I built the entire Meta Ads system from scratch — audience research, creative strategy, and a TOF → conversion funnel — and delivered $12,200 in verified Shopify revenue in 30 days at a 4.91x ROAS on $2,496 spend.

Creative Testing LAL Audiences TOF Funnel A/B Testing Retargeting
$12,200
Revenue
4.91x
ROAS
$2,496
Ad Spend
51
Orders
1.68%
Conv. Rate
2,972
Sessions
Verified in Shopify Analytics Jul 3 – Aug 7, 2025 · Sessions grew 614%
Case 02 Facebook Lead Gen

319 Leads at $2.09 Average CPL

A service business needed qualified leads at a low cost. I managed 4 ad sets with a $668 total budget, running systematic A/B tests across audiences and creatives. Top ad set delivered $1.85 CPL with a 4.25x ROAS — beating the client's target by 38%.

Lead Forms CPL Optimization A/B Testing Audience Research
319
Total Leads
$2.09
Avg. CPL
3.64x
ROAS
$668
Total Spend
Verified in Meta Ads Manager Apr 24 – May 23, 2026 · 4 ad sets
Case 03 Meta Ads · eCommerce

$9,563 in Purchases Across 4 Campaigns

Managed a multi-campaign account running creative testing, LAL audience expansion, and audience segmentation simultaneously. Best single campaign hit 5.15x ROAS on $1,658 spend — generating $8,549 in verified purchases.

Multi-Campaign Audience Segmentation Creative Strategy Scale Optimization
$9,563
Revenue
4.56x
Avg. ROAS
$2,096
Total Spend
5.15x
Best Campaign
Verified in Meta Ads Manager Jul 3 – Aug 7, 2025 · 4 campaigns
business.facebook.com · Ads Manager
Total Leads
319
Avg. CPL
$2.09
Avg. ROAS
3.64x
Total Spent
$668.20
Ad SetStatusLeadsCPLSpendROAS
New Leads Ad SetActive182$1.85$336.704.25
1week test Ad Set (ended)Ended95$1.50$142.505.40
New Leads Ad Set #2Active34$4.10$139.401.80
1 week test Ad SetActive8$6.20$49.601.10
Results from 4 ad sets—319$2.09$668.203.64 avg
My Process

The system behind
every result.

I don't boost posts. I build repeatable performance systems — six layers, every campaign.

01
Audience Research
Finding buyers ready to purchase, not just scroll. I map interest stacks, behavioral signals, and lookalike seed audiences before a single dollar is spent.
02
Creative Strategy
Testing multiple angles — hook, offer, visual, copy — to isolate what converts. Creative is the #1 lever in modern Meta advertising.
03
Campaign Structure
Proper awareness → retargeting → conversion funnel. No single-layer campaigns. Every dollar serves a role in the buyer journey.
04
A/B Testing
Systematic testing so every iteration improves results. Losing variants get cut fast. Winners get scaled before the market catches on.
05
Weekly Reporting
Plain-English updates showing what's working, what's not, and what we're doing next. No jargon — just decisions and outcomes.
06
Scale & Optimize
Budget scaling tied to real ROAS thresholds, not guesses. I protect your margin while pushing volume — the only sustainable path to growth.
Why Clients Choose Me

What sets this apart
from every other freelancer.

Anyone can run ads. Very few build systems that consistently outperform.

Data-first decisions, always
Every optimization decision is backed by campaign data — not gut feel. I track CPL, ROAS, CTR, and conversion rates to know exactly what to scale and what to cut.
Fast results, not months of "testing"
The $12.2K eCommerce campaign was built from scratch in 30 days. I move fast, cut losing variables early, and scale proven systems within weeks, not quarters.
100% transparent reporting
You always know where your money is going. Weekly plain-English reports with real Meta Ads Manager screenshots — no agency jargon, no hidden metrics.
Dedicated to your niche
I specialize in eCommerce brands and service businesses — not every industry under the sun. Deep focus means sharper strategy and faster time-to-results.
Behailu G.
Hawassa
Ethiopia 🇪🇹
About Me

Behailu G.
Meta Ads Specialist.

I'm a Meta Ads specialist and digital marketing strategist based in Hawassa, Ethiopia — serving clients in the US, UK, and Australia through Upwork. I founded Betahun Digital Agency to bring performance-focused advertising to businesses that want measurable growth, not just impressions.

My background is in building full performance systems — not running isolated campaigns. Every engagement starts with understanding your buyer, not just your ad account. That's what consistently delivers ROAS above 4x across both eCommerce and lead generation clients.

When your budget is on the line, you deserve someone who treats it like their own money — and reports on it honestly every step of the way.

Facebook Ads Instagram Ads Lead Generation eCommerce A/B Testing ROAS Optimization Audience Research Creative Strategy Retargeting Funnels Meta Business Suite Campaign Scaling Shopify Analytics
Ready to start?

Stop burning budget.
Start getting real ROI.

If your ads are getting clicks but not customers — or you're starting from zero — let's build the system that changes that. Message me on Upwork and get a response within 24 hours.

View My Upwork Profile ↗

Upwork verified · 5-star rated · Available now

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